The Essential Guide to CRM

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- How CRM can act as a competitive differentiator for your business.

- Why every business needs CRM software .

- Essential requirements to consider when shopping for a solution.

- A checklist of questions to help determine best-fit solutions based on their features.

- A framework for successfully implementing or upgrading a CRM system.

- A list of operational and business success metrics to keep in mind when searching for a solution.

- Seven tips to direct your search.

- What the future holds for CRM platforms.